Zhao Guoning’s research focuses on digital media, algorithmic governance, political communication, and the social impacts of emerging technologies, forming a cohesive body of work that examines how platforms and data systems influence public expression and power dynamics. His publications in leading international journals—Big Data & Society, Mobile Media & Communication, and New Media & Society—advance understanding of algorithmic visibility contests, digital geospatial identities, and classed voice dynamics in online environments. He also contributes to critical discussions on deep synthesis technologies, AI-driven customer service systems, generative search engines, and the psychological mechanisms that shape misinformation and negative emotional spread on social media. Alongside his international scholarship, Zhao has published extensively in major peer-reviewed journals in China, addressing themes such as media convergence, political communication, blockchain journalism, media power relations, and historical shifts in communication practices. Several of these works have been featured as cover articles or selected for reprints by prominent academic digest journals. His historical studies further illuminate transformations in media institutions and journalistic practices, offering a broader contextual understanding of contemporary communication systems. Zhao’s active participation in global and national academic communities—through presentations at IAMCR, ICA Preconferences, international research workshops, and major communication forums—reflects his commitment to exploring the intersections of algorithms, platforms, and public life from both critical and interdisciplinary perspectives.
Profile: Orcid
Featured Publications
Zhao, G. (2025). Boosting popularity: Folk theories and algorithmic resistance of visibility contests in the comment sections. Big Data & Society, 12(2), 1–14.
Zhao, G. (2025). Digital geospatial construction on Chinese social media based on IP geolocation. Mobile Media & Communication, 13(3), 386–406.
Zhao, G., Liu, Z., Li, X., & Zhao, Y. (2022). Toward discourse involution within China’s internet: Class, voice, and social media. New Media & Society, 24(5), 1033–1052.