Dr. Moussa Ezzeddine | VR in Sports Science | Research Excellence Award
Universitate Autonoma de Barcelona/Melon Coin | France
Moussa Ezzeddine is an accomplished academic, consultant, and entrepreneur specializing in football finance, sports analytics, economics, and strategic management, with extensive experience across Europe, the Middle East, and Africa. As a Lecturer at the Universitat Autònoma de Barcelona (UAB), the Johan Cruyff Institute, and Sciences Po, he integrates deep expertise in football business, financial management, and data-driven decision-making to mentor future professionals while shaping modern sports education through curriculum development, research guidance, and innovation-led teaching. His academic work is rooted in his PhD in Economics from the University of Paris 1 Panthéon-Sorbonne, where his doctoral thesis, “Pricing Football Transfers: Determinants, Inflation, Sustainability, and Market Impact,” examined the complexities of the global transfer market, influencing his continued contributions to football economics. Beyond academia, Moussa serves as Head Consultant at Melon Coin, advising football club owners, sporting directors, agents, and managers by delivering advanced sports analytics, football finance insights, asset pricing—including player contracts and transfer valuations—and business intelligence solutions that drive on- and off-field performance. His long-standing role as Financial Football Advisor to Dreams FC in the Ghana Premier League further reflects his ability to integrate financial strategy, scouting insights, market analysis, and talent management to facilitate successful transfers, optimize operations, and support club development. With a career foundation in senior leadership positions—including Managing Director and General Manager of EZZY Manufacturing Ghana Ltd—he brings strong managerial, organizational, and strategic planning capabilities, complemented by proficiency in data analysis tools such as Stata, Python, Power BI, and Excel. Moussa’s versatility is reinforced by his postgraduate training in football business from the Johan Cruyff Institute, an Executive MBA, and specialized certifications in football tactical analysis and sports marketing. Fluent in English and French and a native Arabic speaker, he leverages multicultural communication skills to build international networks and foster collaborations with football clubs, federations, financial institutions, and top industry figures such as Leonardo, Luis Campos, and Fabrizio Romano through event organization at La Sorbonne. Known for his analytical mindset, leadership, and ability to bridge academic knowledge with real-world football industry practice, Moussa continues to contribute to the evolving sports ecosystem through teaching, consulting, research, and strategic advisory roles that support the modernization, financial sustainability, and competitive advancement of football organizations.
Featured Publication
Ezzeddine, M. (2025). Pricing football transfers using video gaming data. Journal of Sports Analytics.